Fundamentals of Product Management

Aligned to Product Management Framework by AIPMM® and Product Lifecycle Management (PLM) and ProdBoK®
Course Duration
2 days, 9.00am–5.30pm
With refreshment breaks
Course Description
Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points. 
 
Learning Points
  • Optimize the marketing strategy for your products, manage products during the first half of product cycle,
  • Ensure smooth transition to production,
  • Finding the right solution to the right problem for the right market
  • Leveraging on the …
Entry Criteria
  • At least one year of experience in the field of Product Management (or its equivalent)
  • Completed an acceptable course of study
Enquire
To speak to one of our Learning Advisors, call us on +65 6100 3767‬ | +603 2201 9767 or complete the form below.
Who Should Attend
The course is designed for anyone responsible for creating and aligning the product strategy with the business strategy to maximize the profitability of a company’s product portfolio.
  • Product Managers, Directors and Vice Presidents of Product Management
  • Executives, Strategic planners, and others who manage product portfolios and corporate strategy
  • Development Managers and Leaders looking to move into or interfacing with Product Management

Course Schedule

DAY 1 
  • Overview
  • Introduction
  • Product Lifecycle Management 
  • New Product Development
  • Commercialization
  • Strategic Planning
  • Product Management Toolbox
DAY 2
  • Value Creation
  • Understanding Goods & Services
  • Market Research
  • Marketing Mix
  • Product Decisions
  • Product Positioning
  • Pricing Strategies
Organized by EPM INTERNATIONAL in collaboration with PROGRESO TRAINING