15, 16 & 17 July 2021 (3 Days Weekday) | 24 Contact Hours
9.00am to 6.00pm
ABOUT THE PROGRAM
AIPMM’s Certified Product Manager® program was developed to focus on key activities needed to lead interdisciplinary teams to achieve exceptional product outcomes. It breaks through industry barriers to set the standard with proven methods and processes. By preparing to take the CPM® certification exam, you will cultivate core thinking and skills that can be applied to any product at any time during any phase of the product life cycle.
This course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM® certification exam. It contains everything you need to master the material and be ready to become certified. This course is AIPMM ProdBOK® Approved.
CREDITS
At ePM Training Services we are fully committed to delivering outstanding practical, memorable learning experiences for all participants, enabling you to attain your individual and company goals, increase productivity and, of course, have fun in the process.
WHO SHOULD PARTICIPATE
This course is designed for product managers, product marketing managers and brand managers who want to understand strategies, methodologies and tools to plan, manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Manager (CPM®) certification exam.
LEARNING OBJECTIVES
This course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM® certification exam. It contains everything you need to master the material and be ready to become certified. This course is AIPMM ProdBOK® Approved.
By earning the AIPMM CPM® credential, you will:
Demonstrate a thorough understanding of theoretical and practical product management strategies, concepts, principles and terminology
Be able to evaluate and implement every aspect of the product management strategy and process, including new product development though product end-of-life in both start-up companies through Fortune 500 companies.
PROGRAM OUTLINE CPM® Exam Prep
Session No.
Topic
Day 1
Overview
Exam Guidelines
Introduction to Product Management and Marketing To discusswhat is product management, product marketing, what is difference between them, what roles do each play in the organizational lifecycles function that has inbound and outbound
Product Life Cycle Management Process This section provides an overall view of product lifecycle and discusses the role of product management and product marketing from conceives to retire.
New Product Development In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. New product development is described in the literature as the transformation of a market opportunity into a product available for sale[1] and it can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief)
Strategic Planning Strategic planning is essential for organizational success. There is no one model of strategic planning. However, the strategic planning process should include a situational analysis.
Practice Questions
Day 2
Value Creation Value creation is the primary aim of any business entity.
Product Management Toolbox A review of some of the tools that product managers can use. Pricing Strategies, Porter’s 5 Forces, BCG, Ansoff Marketing Matrix, Customer input .
Understanding Goods & Services Define the product and different level of a product from a customer perspective and how their expectation and differences in them impact the product requirement. And understand the concept and difference of a product lines, product mix and product extension.
Market Research Marketing research is “the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing Mix Review the 4P Marketing mix and discuss the extended marketing mix.
Practice Questions
Day 3
Product Decisions Discuss the various important elements or attributes of products when defining a product, and how these decisions build up a Business Case Document as well as financial justification for the product and the expected ROI.
Pricing Discuss the various Pricing / Costing Strategies when selling a product or service. The price (COST) can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. B
Product Positioning Product differentiation and positioning are key parts of a company’s marketing strategy and are necessary to keep ahead of competition. They also require an innovative spirit coupled with careful analysis
Exam Review
Practice Questions
CPM® Certification Exam
FUNDING SUPPORT – SINGAPORE
PIC CLAIMABLE TRAINING COURSES
Under the Productivity & Innovation Credit (PIC) Grant by IRAS, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees.
For more information please go to the IRAS PIC site.
CITREP
CITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees, capped at $2,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply. Please visit www.ida.gov.sg/citrep for full details. [MR Ref Code: CITREP/FY13/MR/13-09/613]
