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SINGAPORE – Certified Product Marketing Manager (9, 10 & 11 Nov Weekday)
November 9, 2020 @ 9:00 am - 6:00 pm
9, 10 & 11 November 2020 (3 Days Weekday) | 24 Contact Hours
Course schedule: 9.00am to 6.00pm
ABOUT THE PROGRAM
This course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPMM® certification exam. It contains everything you need to master the material and be ready to become certified. This course is AIPMM ProdBOK® Approved.
This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industry-wide recognition. It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review. It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.
At ePM Training Services we are fully committed to delivering outstanding practical, memorable learning experiences for all participants, enabling you to attain your individual and company goals, increase productivity and, of course, have fun in the process.
WHO SHOULD PARTICIPATE
This course is designed for product managers, product marketing managers and brand managers who want to understand strategies, methodologies and tools to manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Marketing Manager (CPMM®) certification exam.
The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how the CPMM represents the product to sales people, the channel and customers.
The CPMM® credential demonstrates skills in the areas of:
- Both strategic and tactical marketing functions throughout the product life-cycle
- Creating and executing the marketing plan and budget
- Managing the creation of marketing deliverables
- Creating marketing campaigns to drive customer acquisition and revenue
- Assessing the marketplace, customers, competition, and trends through
- Evaluation of relevant data
- Translating insights into compelling business, product or service opportunities
- Measuring and analysing product and business performance
- Recognizing and recommending opportunities for improvement
This course covers advanced strategies, methodologies and techniques to plan and market products throughout each stage of their life cycle, bridge the innovation-execution gap, and improve the market value of your product portfolio to:
- optimize commercialization
- develop strategic marketing functions throughout the product lifecycle
- create & execute the marketing plan & budget
- manage deliverables & campaigns
- drive customer acquisition & revenue
- assess the market, competition & trends
- translate insights into compelling business opportunities
COURSE INCLUDE THE FOLLOWING:
- Instructor-led training at preferred customer site
- Web-based training you can access from anywhere for 90 days
- Printed course handbook
- Practice quizzes and exam questions to prepare for certification exam
- Copy of ProdBOK Guide ($65 value per person)
- AIPMM CPMM® certification exam fee ($395 value per person)
AIPMM standard membership ($150 value per person), which includes single-user license for product management lifecycle templates, whitepapers and reference books from the 280 Group ($99 value per person) and much more
THE COURSE MATERIAL and group exercises as used in class have been developed over many years following recognized Instructional Design techniques. All material is regularly updated based on participant feedback and current industry good-practices.
INSTRUCTOR LED-ON SITE TRAINING. This training program defines the role of product management and discusses how product managers contribute to create value within an organization. Participants will obtain actionable knowledge to plan and manage your organization’s goods and services and market them effectively. It also discusses key deliverables to plan, manage and market your organization’s goods and services. It will take you step-by-step through the AIPMM Body of Knowledge (ProdBOK®). You’ll learn the value of defining and implementing a formal product planning process in a cohesive, orderly fashion. This course is highly recommended for product professionals planning who want to thoroughly prepare to take the AIPMM CPM® certification exam. The certification exam is administered during the last two hours of the course.
THE TRAINING WORKSHOP is conducted in a group environment where participants are encouraged to participate in individual and team activities to promote learning, build team morale, and reinforce understanding of concepts.
FUNDING SUPPORT – SINGAPORE
PIC CLAIMABLE TRAINING COURSES
Under the Productivity & Innovation Credit (PIC) Grant by IRAS, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees.
For more information please go to the IRAS PIC site.
CITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees, capped at $2,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply.
Please visit www.ida.gov.sg/citrep for full details.
[MR Ref Code: CITREP/FY13/MR/13-09/613]