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Virtual Classroom – Product Management Fundamental (May 2022)

May 18, 2022 May 19, 2022 SMT

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MALAYSIA | SINGAPORE

18 & 19 May 2022 (2 Days Weekday)  | 16 Contact Hours

9.00am to 6.00pm

AIPMM

ABOUT THE PROGRAM

Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.

CREDITS

At ePM Training Services we are fully committed to delivering outstanding practical, memorable learning experiences for all participants, enabling you to attain your individual and company goals, increase productivity and, of course, have fun in the process.

WHO SHOULD PARTICIPATE

This course is designed for product managers, product marketing managers and brand managers who want to understand strategies, methodologies and tools to plan, manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Manager (CPM®) certification exam.

LEARNING OBJECTIVES

At the end of this three day interactive workshop, participants will be able to:

  • Optimize the marketing strategy for your products, manage products during the first half of product cycle,
  • Ensure smooth transition to production,
  • Finding the right solution to the right problem for the right market

 

COURSE SCHEDULE 

 

DAY 1

DAY 2

 

  • Overview
  • Introduction
  • Product Lifecycle Management Process
  • New Product Development
  • Commercialization
  • Strategic Planning
  • Product Management Toolbox
  • Value Creation
  • Understanding Goods & Services
  • Market Research
  • Marketing Mix
  • Product Decisions
  • Product Positioning
  • Pricing Strategies

 

FUNDING SUPPORT

SINGAPORE

  • PIC CLAIMABLE TRAINING COURSES
    Under the Productivity & Innovation Credit (PIC) Grant by IRAS, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees.
    For more information please go to the IRAS PIC site.
  • CITREP
    CITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees, capped at $2,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply.
    Please visit www.ida.gov.sg/citrep for full details.[MR Ref Code: CITREP/FY13/MR/13-09/613]

MALAYSIA

  • THE SBL-KHAS SCHEME
    The SBL Scheme is provided for training courses in Malaysia.  HRDF – SBL Scheme supports up to 100% of the course and exam fees, capped at RM700/Pax/Day for Company – Sponsored trainees.  Please visit www.hrdf.com.my for full details.

Details

Start:
May 18, 2022
End:
May 19, 2022
Event Category:
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Organizer

EPM International
Phone
+65 6100 3767 / +603 2201 9767
Email
Enquiries@empowerpm.com