May 18, 2022
–
May 19, 2022
SMT
REGISTER NOW:
18 & 19 May 2022 (2 Days Weekday) | 16 Contact Hours
9.00am to 6.00pm

ABOUT THE PROGRAM
Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.
CREDITS
At ePM Training Services we are fully committed to delivering outstanding practical, memorable learning experiences for all participants, enabling you to attain your individual and company goals, increase productivity and, of course, have fun in the process.
WHO SHOULD PARTICIPATE
This course is designed for product managers, product marketing managers and brand managers who want to understand strategies, methodologies and tools to plan, manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Manager (CPM®) certification exam.
LEARNING OBJECTIVES
At the end of this three day interactive workshop, participants will be able to:
- Optimize the marketing strategy for your products, manage products during the first half of product cycle,
- Ensure smooth transition to production,
- Finding the right solution to the right problem for the right market
COURSE SCHEDULE
| DAY 1 | DAY 2 |
|
- Overview
- Introduction
- Product Lifecycle Management Process
- New Product Development
- Commercialization
- Strategic Planning
- Product Management Toolbox
|
- Value Creation
- Understanding Goods & Services
- Market Research
- Marketing Mix
- Product Decisions
- Product Positioning
- Pricing Strategies
|
FUNDING SUPPORT

SINGAPORE
- PIC CLAIMABLE TRAINING COURSES
Under the Productivity & Innovation Credit (PIC) Grant by IRAS, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees.
For more information please go to the IRAS PIC site.
- CITREP
CITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees, capped at $2,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply.
Please visit www.ida.gov.sg/citrep for full details.[MR Ref Code: CITREP/FY13/MR/13-09/613]
MALAYSIA
- THE SBL-KHAS SCHEME
The SBL Scheme is provided for training courses in Malaysia. HRDF – SBL Scheme supports up to 100% of the course and exam fees, capped at RM700/Pax/Day for Company – Sponsored trainees. Please visit www.hrdf.com.my for full details.