January 19, 2022
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January 20, 2022
SMT
19 & 20 January 2022 (2 Days Weekday) | 16 Contact Hours
Course schedule: 9.00am to 6.00pm
ABOUT THE PROGRAMProduct Marketing Management is the function responsible for championing new goods and services within a company’s product portfolio responsible from launch through to obsolescence. This training reviews the stages of the product lifecycle with a focus on the stages that directly contribute to revenue and profit. You will address: the stages of the product lifecycle and the key activities within each stage; what to expect at each stage of the lifecycle, important decisions that need to be made within each and special lifecycles that do not follow the normal patterns.
CREDITSAt ePM Training Services we are fully committed to delivering outstanding practical, memorable learning experiences for all participants, enabling you to attain your individual and company goals, increase productivity and, of course, have fun in the process.
WHO SHOULD PARTICIPATEThis course is designed anyone involved in the marketing and branding function for goods and services, including pricing, sales orientation and communications strategy maximize the profitability of a company’s product portfolio.
LEARNING OBJECTIVESAt the end of this intensive, accelerated learning workshop, participants will be able to:
- Discover customer insights, identify market trends and create demand for your company’s products from product launch, growth and maturity to its decline.
- Identify and address important issues that will enable the product to achieve its full potential through market segmentation and distribution channels, understand customer buying behaviour.
THE COURSE MATERIAL and group exercises as used in class have been developed over many years following recognized Instructional Design techniques. All material is regularly updated based on participant feedback and current industry good-practices.
INSTRUCTOR LED-ON SITE TRAINING. This training program defines the role of product management and discusses how product managers contribute to create value within an organization. Participants will obtain actionable knowledge to plan and manage your organization’s goods and services and market them effectively. It also discusses key deliverables to plan, manage and market your organization’s goods and services. It will take you step-by-step through the AIPMM Body of Knowledge (ProdBOK
®). You’ll learn the value of defining and implementing a formal product planning process in a cohesive, orderly fashion. This course is highly recommended for product professionals planning who want to thoroughly prepare to take the AIPMM CPM® certification exam. The certification exam is administered during the last two hours of the course.
THE TRAINING WORKSHOP is conducted in a group environment where participants are encouraged to participate in individual and team activities to promote learning, build team morale, and reinforce understanding of concepts.
FUNDING SUPPORT – SINGAPORE
PIC CLAIMABLE TRAINING COURSES
Under the Productivity & Innovation Credit (PIC) Grant by IRAS, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees.For more information please go to the IRAS PIC site.CITREPCITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees, capped at $2,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply.
Please visit www.ida.gov.sg/citrep for full details.
[MR Ref Code: CITREP/FY13/MR/13-09/613] 
