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VIRTUAL – Product Marketing Manager Fundamental (Mar 2023)

March 30 March 31


30 & 31 March 2023 (Weekday)  | 16 Contact Hours

Virtual Classroom | 9.00 am to 6.00 pm


Product Marketing Management is the function responsible for championing new goods and services within a company’s product portfolio responsible from launch through to obsolescence. This training reviews the stages of the product lifecycle with a focus on the stages that directly contribute to revenue and profit. You will address: the stages of the product lifecycle and the key activities within each stage; what to expect at each stage of the lifecycle, important decisions that need to be made within each and special lifecycles that do not follow the normal patterns.

This course is designed anyone involved in the marketing and branding function for goods and services, including pricing, sales orientation and communications strategy maximize the profitability of a company’s product portfolio.


March 30
March 31
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Organized by EPM INTERNATIONAL in collaboration with PROGRESO TRAINING