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DTSTART;VALUE=DATE:20220518
DTEND;VALUE=DATE:20220520
DTSTAMP:20260621T163700
CREATED:20220101T102658Z
LAST-MODIFIED:20220101T102658Z
UID:8517-1652832000-1653004799@empowerpm.com
SUMMARY:Virtual Classroom - Product Management Fundamental (May 2022)
DESCRIPTION:REGISTER NOW:\nMALAYSIA | SINGAPORE\n18 & 19 May 2022 (2 Days Weekday)  | 16 Contact Hours\n9.00am to 6.00pm\n \n\n\n\nABOUT THE PROGRAM\n\n\n\nProduct Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points. \n\n\n\n\n\n\nCREDITS\nAt ePM Training Services we are fully committed to delivering outstanding practical\, memorable learning experiences for all participants\, enabling you to attain your individual and company goals\, increase productivity and\, of course\, have fun in the process. \n\n\n\nWHO SHOULD PARTICIPATE\n\n\n\nThis course is designed for product managers\, product marketing managers and brand managers who want to understand strategies\, methodologies and tools to plan\, manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Manager (CPM®) certification exam. \n\n\n\n\n\n\nLEARNING OBJECTIVES\nAt the end of this three day interactive workshop\, participants will be able to: \n\nOptimize the marketing strategy for your products\, manage products during the first half of product cycle\,\nEnsure smooth transition to production\,\nFinding the right solution to the right problem for the right market\n\n\n\n\n  \nCOURSE SCHEDULE \n\n\n\n \n\nDAY 1 \n\n\nDAY 2 \n\n\n\n\n  \n\n\n\nOverview\nIntroduction\nProduct Lifecycle Management Process\nNew Product Development\nCommercialization\nStrategic Planning\nProduct Management Toolbox\n\n\n\n\nValue Creation\nUnderstanding Goods & Services\nMarket Research\nMarketing Mix\nProduct Decisions\nProduct Positioning\nPricing Strategies\n\n\n\n\n\n  \nFUNDING SUPPORT\n \nSINGAPORE \n\nPIC CLAIMABLE TRAINING COURSESUnder the Productivity & Innovation Credit (PIC) Grant by IRAS\, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees.For more information please go to the IRAS PIC site.\nCITREPCITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees\, capped at $2\,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply.Please visit www.ida.gov.sg/citrep for full details.[MR Ref Code: CITREP/FY13/MR/13-09/613]\n\nMALAYSIA \n\nTHE SBL-KHAS SCHEMEThe SBL Scheme is provided for training courses in Malaysia.  HRDF – SBL Scheme supports up to 100% of the course and exam fees\, capped at RM700/Pax/Day for Company – Sponsored trainees.  Please visit www.hrdf.com.my for full details.
URL:https://empowerpm.com/event/virtual-classroom-product-management-fundamental-may-2022/
CATEGORIES:Product Management
ATTACH;FMTTYPE=image/png:https://empowerpm.com/wp-content/uploads/2021/12/PDMB.png
ORGANIZER;CN="EPM International":MAILTO:Enquiries@empowerpm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220518
DTEND;VALUE=DATE:20220521
DTSTAMP:20260621T163700
CREATED:20220101T100859Z
LAST-MODIFIED:20220101T101029Z
UID:8512-1652832000-1653091199@empowerpm.com
SUMMARY:Virtual Classroom - CERTIFIED PRODUCT MANAGER (CPM®) Exam Prep (May 2022)
DESCRIPTION:REGISTER NOW:\nMALAYSIA | SINGAPORE\n18\, 19 & 20 May 2022 (3 Days Weekday)  | 24 Contact Hours\n9.00am to 6.00pm\n \n\n\n\nABOUT THE PROGRAM\n\n\n\nAIPMM’s Certified Product Manager® program was developed to focus on key activities needed to lead interdisciplinary teams to achieve exceptional product outcomes. It breaks through industry barriers to set the standard with proven methods and processes. By preparing to take the CPM® certification exam\, you will cultivate core thinking and skills that can be applied to any product at any time during any phase of the product life cycle. \nThis course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM® certification exam. It contains everything you need to master the material and be ready to become certified. This course is AIPMM ProdBOK® Approved. \n\n\n\n\n\n\nCREDITS\nAt ePM Training Services we are fully committed to delivering outstanding practical\, memorable learning experiences for all participants\, enabling you to attain your individual and company goals\, increase productivity and\, of course\, have fun in the process. \n\n\n\nWHO SHOULD PARTICIPATE\n\n\n\nThis course is designed for product managers\, product marketing managers and brand managers who want to understand strategies\, methodologies and tools to plan\, manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Manager (CPM®) certification exam. \n\n\n\n\n\n\nLEARNING OBJECTIVES\nThis course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM® certification exam. It contains everything you need to master the material and be ready to become certified. This course is AIPMM ProdBOK® Approved. \nBy earning the AIPMM CPM® credential\, you will: \n\nDemonstrate a thorough understanding of theoretical and practical product management strategies\, concepts\, principles and terminology\nBe able to evaluate and implement every aspect of the product management strategy and process\, including new product development though product end-of-life in both start-up companies through Fortune 500 companies.\n\n\n\n\nPROGRAM OUTLINE CPM® Exam Prep\n\n\n\nSession No.\nTopic\n\n\nDay 1\n\n\nOverview\nExam Guidelines\nIntroduction to Product Management and MarketingTo discuss what is product management\, product marketing\, what is difference between them\, what roles do each play in the organizational lifecycles function that has inbound and outbound\nProduct Life Cycle Management ProcessThis section provides an overall view of product lifecycle and discusses the role of product management and product marketing from conceives to retire. \nNew Product DevelopmentIn business and engineering\, new product development (NPD) is the complete process of bringing a new product to market. New product development is described in the literature as the transformation of a market opportunity into a product available for sale[1] and it can be tangible (that is\, something physical you can touch) or intangible (like a service\, experience\, or belief)\nCommercializationProduct Lifecycles Stages – Introduction\, Growth\, Maturity\, Decline\, Withdrawal. Six sigma\, lean methodology\nStrategic PlanningStrategic planning is essential for organizational success. There is no one model of strategic planning. However\, the strategic planning process should include a situational analysis. \nPractice Questions\n\n\n\n\nDay 2\n\n\nValue CreationValue creation is the primary aim of any business entity. \nProduct Management ToolboxA review of some of the tools that product managers can use. Pricing Strategies\, Porter’s 5 Forces\, BCG\, Ansoff Marketing Matrix\, Customer input .\n Understanding Goods & ServicesDefine the product and different level of a product from a customer perspective and how their expectation and differences in them impact the product requirement. And  understand the concept and difference of a product lines\, product mix and product extension.\nMarket ResearchMarketing research is “the process or set of processes that links the consumers\, customers\, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate\, refine\, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. \nMarketing MixReview the 4P Marketing mix and discuss the extended marketing mix. \nPractice Questions\n\n\n\n\nDay 3\n\n\nProduct DecisionsDiscuss the various important elements or attributes of products when defining a product\, and how these decisions build up a Business Case Document as well as financial justification for the product and the expected ROI.\n\n\nPricingDiscuss the various Pricing / Costing Strategies when selling a product or service. The price (COST) can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants\, to increase market share within a market or to enter a new market. B\n\n\nProduct PositioningProduct differentiation and positioning are key parts of a company’s marketing strategy and are necessary to keep ahead of competition. They also require an innovative spirit coupled with careful analysis\n\n\nExam Review\nPractice Questions\nCPM® Certification Exam\n\n\n\n\n\nFUNDING SUPPORT – SINGAPORE\nPIC CLAIMABLE TRAINING COURSES \n\n\n\n\n\nUnder the Productivity & Innovation Credit (PIC) Grant by IRAS\, companies can qualify for either 400% tax reductions or 60% cash payout for training of employees. \nFor more information please go to the IRAS PIC site. \nCITREP \nCITREP Expanded supports Critical Infocomm Skills at up to 50% of the course and/or exam fees\, capped at $2\,500 (course and exam) / $500 (exam only) per trainee. Funding support is eligible for Singapore citizens and permanent residents. Valid for courses and examinations commencing on or before 31 March 2014. Terms and conditions apply.Please visit www.ida.gov.sg/citrep for full details.[MR Ref Code: CITREP/FY13/MR/13-09/613]
URL:https://empowerpm.com/event/virtual-classroom-certified-product-manager-cpm-exam-prep-may-2022/
CATEGORIES:Product Management
ATTACH;FMTTYPE=image/png:https://empowerpm.com/wp-content/uploads/2021/04/Copy-of-CPM.png
ORGANIZER;CN="EPM International":MAILTO:Enquiries@empowerpm.com
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