PRODUCT MANAGEMENT FUNDAMENTAL

The ability to create a clear competitive edge is critical in your career in Product Management.

Duration: 2 Days | 16 Contact Hours | Code: PDMB

ABOUT THE PROGRAM
Aligned to Product Management Framework by AIPMM and Product Lifecycle Management (PLM) and ProdBoK®

Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.

PROGRAM OUTLINE

DAY 1

Overview
Introduction
Product Lifecycle Management Process
New Product Development
Commercialization
Strategic Planning
Product Management Toolbox

DAY 2

Value Creation
Understanding Goods & Services
Market Research
Marketing Mix
Product Decisions
Product Positioning
Pricing Strategies

Who Should Participate

The Product Management course is designed for anyone responsible for creating and aligning the product strategy with the business strategy to maximize the profitability of a company’s product portfolio.

Product Managers, Directors and Vice Presidents of Product Management
Executives, Strategic planners, and others who manage product portfolios and corporate strategy
Development Managers and Leaders looking to move into or interfacing with Product Management

Entry Criteria

At least one year of experience in the field of product management (or its equivalency)
Completed an acceptable course of study

Learning Objectives

At the end of this intensive, accelerated learning workshop, participants will be able to:

Optimize the marketing strategy for your products, manage products during the first half of product cycle,
Ensure smooth transition to production,
Finding the right solution to the right problem for the right market

Train with EPM and you are in good company

OUR TRAINERS

Our trainers have many years of product management and training experience in the processes, tools, techniques and good practices outlined in the Product Management Framework by AIPMM and Product Lifecycle Management (PLM) and ProdBoK®

THE COURSE MATERIAL

Our group exercises and exam practice questions have been developed over many years following Instructional Design techniques. All materials are regularly updated based on participant feedback and current industry good practices.

THE TRAINING WORKSHOP

Our workshops are conducted in a group environment where participants are encouraged to participate in individual and team activities to promote learning, build team morale and reinforce understanding of concepts.