ABOUT THE PROGRAM
Aligned to Product Management Framework by AIPMM and Product Lifecycle Management (PLM) and ProdBoK®
Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.
PROGRAM OUTLINE
DAY 1
- Overview
- Introduction
- Product Lifecycle Management Process
- New Product Development
- Commercialization
- Strategic Planning
- Product Management Toolbox
DAY 2
- Value Creation
- Understanding Goods & Services
- Market Research
- Marketing Mix
- Product Decisions
- Product Positioning
- Pricing Strategies
Who Should Participate
The Product Management course is designed for anyone responsible for creating and aligning the product strategy with the business strategy to maximize the profitability of a company’s product portfolio.
- Product Managers, Directors and Vice Presidents of Product Management
- Executives, Strategic planners, and others who manage product portfolios and corporate strategy
- Development Managers and Leaders looking to move into or interfacing with Product Management
Entry Criteria
- At least one year of experience in the field of product management (or its equivalency)
- Completed an acceptable course of study
Learning Objectives
At the end of this intensive, accelerated learning workshop, participants will be able to:
Optimize the marketing strategy for your products, manage products during the first half of product cycle,
Ensure smooth transition to production,
Finding the right solution to the right problem for the right market
Train with EPM and you are in good company
OUR TRAINERS
Our trainers have many years of product management and training experience in the processes, tools, techniques and good practices outlined in the Product Management Framework by AIPMM and Product Lifecycle Management (PLM) and ProdBoK®
THE COURSE MATERIAL
Our group exercises and exam practice questions have been developed over many years following Instructional Design techniques. All materials are regularly updated based on participant feedback and current industry good practices.
THE TRAINING WORKSHOP
Our workshops are conducted in a group environment where participants are encouraged to participate in individual and team activities to promote learning, build team morale and reinforce understanding of concepts.