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PRODUCT MANAGEMENT FUNDAMENTAL

Duration: 2 Days | 16 Contact Hours | Code: PDMB

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UPCOMING CLASS

  • 24 & 25 June 2025
  • 8 & 9 December 2025

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SINGAPORE
MALAYSIA

TRAINING MODE

Virtual Classroom

PROGRAMMES CATEGORY

ABOUT THE PROGRAM

Aligned to Product Management Framework by AIPMM and Product Lifecycle Management (PLM) and ProdBoK®

Product Management is the function responsible for championing new goods and services within a company’s product portfolio from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.

  • Overview
  • Introduction
  • Product Lifecycle Management Process
  • New Product Development
  • Commercialization
  • Strategic Planning
  • Product Management Toolbox
  • Value Creation
  • Understanding Goods & Services
  • Market Research
  • Marketing Mix
  • Product Decisions
  • Product Positioning
  • Pricing Strategies

At the end of this interactive and hands-on workshop, participants will be able to:

  • Optimize the marketing strategy for your products, manage products during the first half of product cycle,
  • Ensure smooth transition to production
  • Finding the right solution to the right problem for the right market 
  • The Product Management course is designed for anyone responsible for creating and aligning the product strategy with the business strategy to maximize the profitability of a company’s product portfolio.
  • Product Managers, Directors and Vice Presidents of Product Management
  • Executives, Strategic planners, and others who manage product portfolios and corporate strategy
  • Development Managers and Leaders looking to move into or interfacing with Product Managem

training grants

Funding support for training courses. Terms and conditions apply.

Not Available

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HRDCorp Claimable Course

HRD Corp Claimable Courses is a dedicated programme designed to assist employers in retraining and upskilling their employees in line with their operational and business requirements. Please see the circular below for the revised terms and conditions (4.1.a).

HRDCorp Claimabale Course - Circular 2024-No3