VIRTUAL – Certified Product Marketing Manager (Nov’24)

This course is AIPMM ProdBOK® Approved.

Register Now

20 – 22 November 2024 (Weekday)  | 24 Contact Hours | Code: CPMM

About Program

This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industry-wide recognition.  It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Marketing Manager (CPMM®) credential.  It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review.  It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.

Product Marketing Management is the function responsible for championing new goods and services within a company’s product portfolio responsible from launch through to obsolescence. This training reviews the stages of the product lifecycle with a focus on the stages that directly contribute to revenue and profit. You will address: the stages of the product lifecycle and the key activities within each stage; what to expect at each stage of the lifecycle, important decisions that need to be made within each and special lifecycles that do not follow the normal patterns.