CERTIFIED PRODUCT MANAGER (CPM®) EXAM PREPARATION

Duration: 3 Days | 24 Contact Hours | Code: CPDM

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UPCOMING CLASS

TRAINING MODE

Virtual Classroom

ABOUT THE PROGRAM

Prove your mastery of Product Management strategies, methodologies and techniques to achieve exceptional product outcomes. 

How do you stand out from the crowd as a Product Manager? The best way to differentiate yourself as a Product Manager and show that you are a professional who truly understands this discipline is to obtain a Certified Product Manager® (CPM®) credential from AIPMM. The ability to create a clear competitive edge is critical in your career in Product Management.

This CPM® certification training prep course will provide you the necessary knowledge and insight you need to demonstrate your proficiency in Product Management to your company and colleagues. It will prepare you to understand and master the strategies, methodologies, and techniques to become a Certified Product Manager (CPM®). This will demonstrate that you understand both the basic and the high-level strategic functions of Product Management.

AIPMM’s Certified Product Manager® program was developed to focus on key activities needed to lead interdisciplinary teams to achieve exceptional product outcomes. It breaks through industry barriers to set the standard with proven methods and processes. By preparing to take the CPM® certification exam, you will cultivate core thinking and skills that can be applied to any product at any time during any phase of the product life cycle.

This course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM® certification exam. It contains everything you need to master the material and be ready to become certified.

Day 1
  • To discuss what is product management, product marketing, what is difference between them, what roles do each play in the organizational lifecycles function that has inbound and outbound

  • Overview of Product Lifecycle
  • Product Management Role
  • Inbound vs. Outbound Functions
  • Overlap
  • Product Lifecycles Stages – Introduction, Growth, Maturity, Decline, Withdrawal. Six sigma, lean methodology
  • Situational Analysis
  • Formulating Objectives and Strategies
  • Implementation and Evaluation
Day 2
  • Value creation is the primary aim of any business entity. Creating value for customers helps sell products and services and this section we discuss the value creation process for products or services as well as the extended chain of companies delivering the complete solution to your customers and how to develop and nurture your extend value chain to leverage and support your internal resources.

  • A review of some of the tools that product managers can use. Pricing Strategies, Porter’s 5 Forces, BCG, Ansoff Marketing Matrix, Customer input … etc

  • Marketing research connects consumers and marketers through information.
  • Identifies opportunities, evaluates actions, and monitors performance.
  • Analyses data to assess the impact of the marketing mix.
  • Focuses on marketing processes, not just markets.
  • Review the 4P Marketing mix and discuss the extended marketing mix.
  • And learn how to get the right combination of place, price, product, and promotion in your business.
Day 3
  • Discuss the various important elements or attributes of products when defining a product, and how these decisions build up a Business Case Document as well as financial justification for the product and the expected ROI.
  • Discuss the various Pricing / Costing Strategies when selling a product or service.
  • Finding the right pricing strategy is an important element in running a successful business with reference to the Marketing Mix Consideration.
  • Product differentiation and positioning are key parts of a company’s marketing strategy and are necessary to keep ahead of competition. They also require an innovative spirit coupled with careful analysis.

At the end of this interactive and hands-on workshop, participants will be able to:

The AIPMM Certified Product Manager (CPM®) certification exam assesses the Product Manager’s expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.

The ability to assess licensing opportunities, goods or service enhancements, make recommendations for mergers and acquisitions or withdrawing the goods or services from the portfolio is also measured.
The online CPM® certification exam is comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas:

  1. Tools & Measurements [5%]
  2. Strategy [10%]
  3. New Product Development methodology [10%]
  4. Teams, People & Organizational Issues [15%]
  5. Marketing Research, Business Plans & Documentation Processes [25%]
  6. PLM with an emphasis on effective, real-world decision-making [35%]


The online CPM® certification exam is two hours long. A score of 74% or higher is required to pass. For more information about the certification exam, contact certification@aipmm.com.

TRAINING GRANT

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No funding support for this course

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