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APPLIED PRODUCT MANAGEMENT

Duration: 2 Days | 16 Contact Hours & PDUs | Code: APDM

AIPMM logo

UPCOMING CLASS

  • 7 & 8 May 2026
  • 4 & 5 June 2026
  • 3 & 4 October 2026
  • 14 & 15 December 2026

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SINGAPORE
MALAYSIA

TRAINING MODE

Virtual Classroom

WHAT'S IN IT FOR YOU?

  • 2 days of practical training
  • Certificate of Completion from EPM Training and Statement of Attainment (SOA) from SSG
  • In-house developed Study Guide
  • Post-training email supports and online chats by our facilitators

PROGRAMMES CATEGORY

ABOUT THE PROGRAM

This course equips aspiring and practicing product managers with the essential knowledge, skills, and techniques to manage products throughout their entire lifecycle. By bridging the gap between high-level strategy and technical execution, the program enables participants to make meaningful, data-driven decisions in competitive markets.

The course covers market analysis, roadmap development, product requirements, and launch readiness, utilizing real-world frameworks to ensure learning translates directly into workplace practice. This training experience is reinforced through practical case studies and structured assessments, providing participants with immediate, hands-on application of the product lifecycle.

By the end of this course, participants will be equipped to manage a product from inception to end-of-life, making evidence-based decisions that drive the strategic direction of a product portfolio.

  • Course Structure and Objectives

  • Apply end-to-end processes to product lifecycle from conception to end-of-life.

  • Analyze consumer response and market feedback to optimize product performance.

  • Execute seamless phase-in and phase-out strategies using product lifecycle models.

  • Manage the end-to-end transition to end-of-life (EOL) for smooth transition.

  • Analyze competitor, consumer, and technology trends using industry-standard techniques.
  • Analyze core product metrics and performance trends to drive enhancements and data-informed product improvements.
  • Translate product strategy into product requirements specifications by applying product roadmap components.
  • Support go-to-market activation and sales activities by analyzing core product metrics to ensure strategic alignment.
  • Apply industry-standard techniques to analyze competitor, consumer,

At the end of this interactive and hands-on workshop, participants will be able to:

  • Manage the full product lifecycle using structured, end-to-end processes from conception to end-of-life.
  • Facilitate seamless product phase-in and phase-out transitions using lifecycle models.
  • Leverage market intelligence to track competitor, consumer, and technology trends.
  • Analyze performance data and core metrics to drive product strategy
  • Develop actionable product roadmaps and product requirements documents (PRDs) that translate strategy into specifications.
  • Support go-to-market activation and sales initiatives with data-driven insights.
  • Utilize trend analysis and industry-standard techniques to shape roadmaps and launch strategies.

This course is ideal for those entering product management, transitioning from adjacent roles—such as project management, business analysis, or marketing—and professionals seeking to formalize and deepen their existing expertise.

There is no pre-requisites for AIPL training.

To successfully complete the SSG-funded course, you must fulfil the following requirements:

  1. Class Attendance
    • You are required to achieve at least 75% attendance for the entire duration of the course.
  2. Active Participation
    • You must actively engage in the learning activities, which are not limited to group discussions, case studies, quizzes or exercises during the course.
  3. Assessment Criteria
    • You must PASS all the required WSQ assessments.
  4. Post-Course Evaluation & SSG – TRAQOM Survey Submission
    • Your feedback helps us continuously improve our programs. Upon course completion, you will be asked to complete a Post-Course Evaluation and the SSG-TRAQOM survey.
  5. Adherence to SSG Policies
    • You must adhere to all SSG policies and maintaining professional conduct during the course.
  6. Issuance of Certificate
    • Upon meeting all the above requirements, you will receive EPM – Certificate of Completion and SSG – Statement of Attainment (SOA).

If you wish to find out more about the available Career Pathway based on the skills acquired, you may visit the links below OR consult anyone of us for details:

Skills and Competencies

Each of the job roles identified are accompanied by a list of skills and competencies under two broad categories:

  • Technical Skills and Competencies, which comprises of occupation/job-specific knowledge, skills and abilities that a person needs to have to perform the various tasks.
  • Critical Core Skills (CCS), as identified for each job. CCSs are employability/transferable skills and competencies.
  • Visit https://www.skillsfuture.gov.sg/initiatives/mid-career/criticalcoreskills to know more.

training grants

Funding support for training courses. Terms and conditions apply.

SSG Course Ref. Num.: TGS-2026061966
SSG Funding Validity: 20 FEB 2026 TO 19 FEB 2028

SSG Course Ref. Num.: TGS-2026061971 (SYNCHRONOUS E-LEARNING)
SSG Funding Validity: 20 FEB 2026 TO 19 FEB 2028

APDM_SSG Funding table

PSEA:

  • Payable course fee can be paid through Skillsfuture Credit or PSEA Account. 

Self-sponsored:

  • All Singaporeans aged 25 and above can use their SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose from the courses available on the Training Exchange course directory. 

SkillsFuture Course Fee Funding:
The revisions to course fee funding, applicable to all SSG-funded courses commencing on or after 1 Jan 2022, are as follows:

  • Baseline course fee subsides will be simplified and streamlined across PMET and non-PMET courses, up to 50% of course fees for certifiable courses approved by SSG.
  • Enterprises that qualify for SSG’s enhanced subsidy schemes (SkillsFuture Mid-career Enhanced Subsidy and Enhanced Training Support for Small and Medium Enterprises (SMEs)) will receive an enhanced subsidy of up to 20%-points above the baseline course fee subsidies. 

Absentee Payroll Funding:

  • With effect from 1 Jan 2022, SSG will introduce a fixed Absentee Payroll (AP) rate at $4.50 per hour. We will also set a $100,000 cap on the maximum AP funding each organisation can claim each calendar year to ensure that the benefits are more evenly distributed across companies.

HRDCorp Training provider and claimable logo
HRDCorp Claimable Course

HRD Corp Claimable Courses is a dedicated programme designed to assist employers in retraining and upskilling their employees in line with their operational and business requirements. Please see the circular below for the revised terms and conditions (4.1.a).

HRDCorp Claimabale Course - Circular 2024-No3