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CERTIFIED PRODUCT MARKETING MANAGER (CPMM) EXAM PREPARATION

Duration: 3 Days | 24 Contact Hours | Code: CPMM

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UPCOMING CLASS

  • 10 -12 May 2026
  • 11 - 13 November 2026

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SINGAPORE
MALAYSIA

TRAINING MODE

Virtual Classroom

PROGRAMMES CATEGORY

ABOUT THE PROGRAM

The CPMM® certification program focuses on building comprehensive expertise in product marketing across the full product lifecycle—from launch through growth, maturity, and decline. It is an industry-recognized certification by the Association of International Product Marketing & Management (AIPMM), aligned with the ProdBOK® framework.

The course prepares participants for the CPMM® exam by covering key concepts, terminology, and exam strategies. It includes advanced marketing methodologies, practical applications, and a full review of product marketing functions such as pricing, communication, and go-to-market strategies.

Participants gain access to structured learning materials, exam preparation support, and industry recognition, along with benefits like AIPMM membership and continuing education opportunities.

Day 1

  • To discuss what is product management, product marketing, what is difference between them, what roles do each play in the organizational lifecycles function that has inbound and outbound

  • Overview of Product Lifecycle
  • Product Management Role
  • Inbound vs. Outbound Functions
  • Overlap
  • Product Lifecycles Stages – Introduction, Growth, Maturity, Decline, Withdrawal. Six sigma, lean methodology
  • Situational Analysis
  • Formulating Objectives and Strategies
  • Implementation and Evaluation
Day 2

  • Value creation is the primary aim of any business entity. Creating value for customers helps sell products and services and this section we discuss the value creation process for products or services as well as the extended chain of companies delivering the complete solution to your customers and how to develop and nurture your extend value chain to leverage and support your internal resources.

  • A review of some of the tools that product managers can use. Pricing Strategies, Porteru2019s 5 Forces, BCG, Ansoff Marketing Matrix, Customer input u2026 etc

  • Marketing research connects consumers and marketers through information.
  • Identifies opportunities, evaluates actions, and monitors performance.
  • Analyses data to assess the impact of the marketing mix.
  • Focuses on marketing processes, not just markets.
  • Review the 4P Marketing mix and discuss the extended marketing mix.
  • And learn how to get the right combination of place, price, product, and promotion in your business.
Day 3
  • Discuss the various important elements or attributes of products when defining a product, and how these decisions build up a Business Case Document as well as financial justification for the product and the expected ROI.
  • Discuss the various Pricing / Costing Strategies when selling a product or service.
  • Finding the right pricing strategy is an important element in running a successful business with reference to the Marketing Mix Consideration.

  • Product differentiation and positioning are key parts of a company’s marketing strategy and are necessary to keep ahead of competition. They also require an innovative spirit coupled with careful analysis.

At the end of this interactive and hands-on workshop, participants will be able to:

  • Developing strategic and tactical marketing capabilities across the product lifecycle
  • Creating and executing marketing plans, budgets, campaigns, and deliverables
  • Driving customer acquisition and revenue growth
  • Analyzing markets, customers, competitors, and trends using research and data
  • Translating insights into actionable business and product opportunities
  • Measuring product performance and identifying areas for improvement
  • Enhancing commercialization and maximizing product value in the market
  • Understanding customer behavior, segmentation, and distribution strategies
  • This course is designed for product managers, product marketing managers and brand managers who want to understand strategies, methodologies and tools to manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Marketing Manager (CPMM®) certification exam.

The AIPMM Certified Product Marketing Manager (CPMM®) certification exam assesses the Product Marketing Manager’s expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.

The ability to assess licensing opportunities, goods or service enhancements, make recommendations for mergers and acquisitions or withdrawing the goods or services from the portfolio is also measured.

The online CPMM® certification exam is comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas:

  1. Tools & Measurements [5%]
  2. Strategy [10%]
  3. New Product Development methodology [10%]
  4. Teams, People & Organizational Issues [15%]
  5. Marketing Research, Business Plans & Documentation Processes [25%]
  6. PLM with an emphasis on effective, real-world decision-making [35%]


The online CPM® certification exam is two hours long.  A score of 74% or higher is required to pass. For more information about the certification exam, contact [email protected].

TRAINING GRANT

Funding support for training courses. Terms and Conditions apply.

No funding support for this course

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